Brand reputation is everything in business these days. Good news and good shared experiences can help build your business and the bad ones can break your business.
Unfortunately, good news (unless it is an incredible 80% off fire sale) travels slow. Meanwhile devastating, hurtful or embarrassing events take on a life all their own and begin to trend quickly, spread like wild fire in a dry forest and ends a the well deserved and good reputation a business may have had.
It takes time to develop and manage your social media properly. A dedicated staff member can not only manage the reviews and responses required to keep customers informed, they can also create content that feeds the platforms that in turn gain traction for leads
There are agencies that can help with affordable weekly or monthly reports that include executive summaries and SEO suggestions for your website to improve positioning and SERP ranking.